The best email marketing platforms / software in 2021

There are so many email marketing software in the market today. Selecting the right software from a range of over 400 can be so difficult and that is why many people end up choosing a wrong platform. They then find out that the platform they have selected does not have features they were looking for. By this time, they have already paid for the service and maybe the company does not offer refunds to customers.

Photo by Gerd Altmann from Pexels

This is one of the reasons I have decided to take time and prepare this list for you so as to save the time you would spend researching instead of increasing conversions. However, this does not intend to make any decisions for you. While creating this list, I put into consideration important factors like:

  • The ease of use of the email software
  • Automation of your email campaigns
  • Prices. I have included email platforms that are cheaper(…and some like Hubspot are even free) and the ones that are expensive yet worth the money.
  • The ease to track the performance of your email marketing campaigns to see what is working and what’s not.

That out the way, let’s go on and compare the 7 email marketing software that I think are worth considering in 2020.

Disclosure: This article contains affiliate links to third party products and services. I receive small commissions when you use these links to purchase the products at no additional cost to you. This helps support my work.

Here are the top picks for the best email marketing software/platforms

  1. Constant Contact
  2. Hubspot
  3. Convertkit
  4. Omnisend
  5. Aweber
  6. Active campaign
  7. Mailchimp

1.Constant Contact

The best email marketing overall

Being the most popular email marketing platform, there is no doubt that constant contact is the best platform you can use for your email campaigns. Constant contact works with almost every business category including e-commerce, blogging, publishing and many other online businesses you might be doing.

constant contact email marketing platform

The platform is easy to use and lets you easily handle your contacts, email lists, email templates, and calendar among other things. This is how it works: When you sign up, you are given a 60-day free trial. Through the trial period, you get to interact with the platform and see whether their features match what you were looking for. After the trial is over, you will begin paying a small fee starting from $20 / month.

They have a tone of cool features that help you reach more people yet increasing your conversions. Here are some of them:

  • Customizable templates
  • Unlimited emails
  • E-commerce marketing
  • Pop-up forms
  • List segmentation
  • Landing pages
  • Social media ads insights
  • Apps and integrations
  • Tracking and reporting
  • Great support and chat
  • Email Automation, etc.

Pricing

$20 / month – 0 to 500 subscribers

$45 / month – 500 to 2500 subscribers

$65 / month – 2500 to 5000 subscribers

$95 / month – 5000 to 10000 subscribers

2.Hubspot

The best email marketing software for starters

Hubspot email marketing software

The hubspot team claim to provide a free email marketing software for businesses that are just starting or even the ones that are on tight budgets. This would be good if you are running a small to medium sized business and are looking for way to reach more people through email marketing.

Hubspot is one of the highest rated customer relation management software on the market today. Their platform helps millions of businesses run email marketing smoothly through lots of features and support from their team.

There are so many reason why I have placed hubspot in this list. First of all, hubspot is not just an email marketing software but an entire customer relation management platform (CRM) with all the features you would expect from a CRM software.

source: klipfolio

Hubspot also has a drag and drop email builder and free templates which you can use. If none of the templates seems good, you can create your own template from scratch. Here is a glimpse of their drag and drop email editor:

Hubspot email marketing software drag and drop editor
source: hubspot

You can also send personalized emails to your subscribers using the hubspot platform. These kind of emails have more click-through rates than generalized emails because they have the most relevant subject lines, attachments and links to your subscribers.

pricing

source

3.Convertkit

Best for content creators (bloggers, publishers, etc)

Are you a blogger, publisher, author or create any type of content creator looking for an email marketing tool? If so, convertkit is the best tool for you.

convertkit email marketing software

Convertkit provides creators with easy to embed and customizable opt-in forms that allow you to turn your readers into repeat customers. As a creator, one of the goals you have is to retain your first visitors as you increase the visits. To retain these visitors you need beautiful forms that will entice them to input their email address and other data you might be interested in like name. Convertkit lets you create forms that do this work very well.

Retaining your visitors does not only mean collecting their email addresses. You also need to send them emails either calling them back to read your latest posts or even maybe promote the products you are selling, whether affiliate or your own. I am sure you’ll like the email templates provided by convertkit. You can also design an email from scratch using their designer if the template design aren’t beautiful enough to you.

convertkit email marketing software email templates

With convertkit you also get to send targeted emails to your list members. Sending personalized email to each subscribers one by one can be very tedious and to some extent even impossible. You don’t have to do this though, all you need to do is segment your subscribers and automate the marketing. Use the other time to track your campaigns from the dashboard which look like the one shown below.

convertkit email marketing software dashboard

Don’t worry about how you will integrate the platform with your other tools for ecommerce, memberships and other, it’s so easy than you can imagine.

Pricing

$0 / month – O subscribers to 1000 subscribers

$29 / month – 1000 subscribers( The price in this plan increases as your number of email subscribers increase)

4.Omnisend

Good for E-commerce business

Omnisend email marketing platform

Omnisend is an email marketing automation platform built specifically for e-commerce businesses. If you are running an e-commerce brand and look forward to reaching more customers through email marketing, you can check omnisend.

Omnisend comes packed with very powerful features that are meant to cater for everything you’ll need while promoting your products.

Take for example a customer has visited your store for the first time, checked a product and then he left. It’s everyone’s desire to see the same customer return and purchase the product. Many people who are not aware of omnisend existence will watch the customer leave and do nothing. With omnisend, you got all the tools you need to approach the customer and make them return to your store and even if the visitor fails to purchase the product, you’ll know why and this helps know which products are doing well and which aren’t.

Here are some of the features in omnisend you’ll find very helpful;

1.Multiple marketing channels

source: omnisend

With multiple channels I mean you can reach your subscribers through automated targeted emails, social media, SMS and push notifications among others. This marketing method seems to convert at higher rates than using just one platform. Why? Research has shown that marketers who use different marketing channels like push notifications and sms in their automation workflows drive 250% more sales along with engagement than the marketers who rely on only one channel.

2.Marketing automation

Omnisend enables you to automate your campaigns with pre-built workflows. It has an easy-to-use automation editor that lets you personalize customers’ journey throughout their purchase process. When a customer lands on your store and subscribes to your newsletter, he will automatically receive a welcome email. Also say a customer has added a product to cart and abandoned it, the software automatically keeps reminding them to go back and make a purchase. These are just but a few examples of how you can automate your workflows with omnisend.

3.Actionable reports

The software has a live view tab which enables you to see the products your customers are viewing, the ones that they add or remove from the cart and the ones they have purchased. This data is commonly referred to as real time insights and keeps refreshing after every 5 seconds. This will help you send your subscribers personalized emails and sms with products they are likely to purchase.

Omnisend_email_marketing_software_actionable_reports
source:omnisend

4.Easy Drag-and-Drop Editor

You can create captivating newsletters using a drag and drop editor within a very short time. Simply select a template that your list members will enjoy reading through and customize it easily without coding or any technical knowledge.

pricing

Omnisend email marketing pricing

With every selected plan you will first get a free trial before upgrading to the paid plans You can also continue for free with the $0 / month plan that allows a limit of 2000 email per day with less features. Not so bad if you are just starting your ecommerce business.

5.Aweber

Most popular among small business owners

Aweber is one of the oldest names among email marketing service providers being in the market since 1998. It is usually the best choice to many small business owners who are trying to increase their conversion through email marketing. One of the reasons for this is because aweber is very easy to use with an AI powered template designer which helps you create beautiful emails and enhance your brand awareness.

You can also come up clean and incentive landing pages very quickly, this helps you put your business online much faster.

Here’s a fact..:most people tend to make more purchases through personalized emails than general emails.Unfortunately, it is very difficult to send each subscriber his or her own email…it may take you years to do so unless you email list is very very small. The team at Aweber found away to solve this; they let send tag and send dynamic content by just assigning triggers and flows to your emails. The automation saves you a lot of time as you can now relax as you wait for people to respond to your offers.

source:: Aweber

This is one of the many features Aweber offers for their customers. You can visit their website to try all their features for free.

pricing

$19 / month – 0 to 500 subscribers

$29 / month – 501 to 2,500 subscribers

$49 / month – 2501 to 5,000 subscribers

$69 / month – 5001 to 10,000 subscribers

$149 / month – 10,001 to 25,000 subscribers

6.Active campaign

active campaign email marketing software

Active campaign is based in Chicago and has over 80,000 marketers using their platform. Like Aweber and other email marketing software, active campaign lets you automate your workflows. But unlike most software in this list, active campaign is a full-featured customer relationship management (CRM) software with so many features that you need especially if you own a big business.

The platform lets you see what people are doing on your website. Activities like clicks, the pages being visited, videos watched, and likes are all under your watch. This data is very important when you want to send personalized email to a particular person.

If you are reading this article you are probably looking for email marketing software and that’s why I’m mentioning it among these features. Active campaign allows you to send any type of email including broadcast emails, triggered emails, targeted emails, email autoresponders, email funnels, and scheduled emails.

It also has a drag and drop email designer that will help you design beautiful emails in minutes. Forget about coding and developing templates, they have dozens of them.

Pricing

7.Mailchimp

Mailchimp is a big name in the email marketing software category. I couldn’t complete this list without mentioning it. If you are a blogger or starting an online business you can check and try Mailchimp for free here to see if it meets your wants.

The software has tons of features to help make your marketing successful. Some of them include;

  • Audience dashboard
  • Tagging
  • Predicted demographics
  • Segmentation
  • Drag and drop editor
  • Content studio, etc.

Over the past few years, Mailchimp has tried to make its platform advanced but for now, there are greater platforms like hubspot and active campaign.

They allow you to send 12,000 emails every month to a maximum of 2,000 subscribers absolutely free. Past that number, they charge you $10 a month.

pricing

Above is a screenshot of the prices they charge for premium, standard, essentials and the free plan.

Final thought

Convertkit is the best email marketing service for content creators including bloggers and small publishers.

Constant Contact is the best email marketing software for bigger bloggers and small business owners who want to reach more visitors or even promote affiliate products (and their own) to their subscribers.

Omnisend is good for e-commerce businesses. If you own an online store I recommend going with this platform. Alternatively, you can try drip which is a good email marketing service but I haven’t mentioned it here.

Aweber is great for a small to medium business. It has been in the market for almost 18 years and have worked with so many businesses which most of them are successful now.

Active campaign and HubSpot will work for you if you are looking for a complete CRM software. They provide all the feature you need to manage your current and potential customers.

Now it’s up to you to decide which email marketing software is the best overall. Feel free to leave a comment on which software you have chosen and also if there’s any other software you would recommend.

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