5 benefits of taking your business online.

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In today’s digital era, more business are now operating online. You can make a success of your business even if you operate entirely online. You don’t have to worry about traveling to and from the office or getting stuck in traffic. Renting or buying premises from which you’ll run your business operation is now optional because you can run a small business such as a drop shipping business which is purely operated online. A huge number of businesses seem to have taken this course in order to reduce operating costs and increase profits. Here is a guide to find suppliers for your drop shipping business.

Customers might want to visit your website first, to check your services, products, and reviews before visiting your physical store or you in person. They will also expect to see your website address and your email on your business cards and other promotional materials. What if you don’t have an online store ? There are high chances that you will end up losing your potential customers.

Running an online business has been made easier by email marketing software. You can easily track and grow your audience and promote your services or products through a single platform. Here is a guide on email marketing software. There are so many benefits of establishing an online business and I’ll try to discuss the most important of them below. So, here we go :

1. Cost saving

Among the countless benefits of an online business is that you can save a lot of money. This includes saving on business premises and the various bills that come with renting or buying premises. Also, you make savings in areas such as travel cost. The shift is so smooth that you can sell the same product that you sell in an offline store to a wide range of customers.

In case you are just about to set up your business, then going online is the best option. Ask me how? You can either higher a designer and get your website designed by spending a significant amount of money or design on a free platform like WordPress. With WordPress, you can utilize thousands of free and paid themes available on marketplaces like Thinkific. If you are a web developer yourself and want to escape the tiresome interaction with your code every time, you can develop a custom theme and edit its elements with WordPress.

2. Global Access

Another major benefit of an online business is that it operates around the world. You can open up your offerings on a national and even international level. If you have a bricks and mortar business, you are limiting yourself in terms of audience. Your goods and services will be available to a limited range of people, such as those within a certain geographical area. When you take your business online it enables you to connect with customers across the globe.

By creating an online presence your business becomes available to the customers even when the physical stores are closed. One great benefit of an online business is having a greater audience pool. This will directly result in an increase in sales and revenue. In short, your online business is having the whole world as its audience.

3. Feasibility to operate from anywhere

An online business enables you to operate and handle it from any corner of the world. This great benefit of an online business lets you have freedom to operate your business from anywhere by not just being stuck to a physical location.

You can easily conduct your online business from anywhere. All you need is a solid internet connection. In addition, there is less paper work, less repetition of tasks and less wastage of office paraphernalia since most processes are automated. With detailed sales and product information online, you will be able to keep a record of all activities and purchase orders. You can use various online services providers to manage purchasing, billing, order fulfillment, and payments for your online business.

4. Better customer support

Consumers now want to enjoy the ease and convenience of shopping for goods and services online. Setting up an online business, you will be catering for the growing demand. These days, people are used to being able to shop for anything they want at any time of the day and night.

Benefit of an online business is that it enables you to answer questions of your customers and resolve their problem without consuming much of your time. The online business enables you to provide your customers with the exact information they want. You can also set up automatic responses for FAQs.

5. Availability

Major benefit of an online business is increased availability. Without an internet connection, it is impossible for your business to provide its online services for 24 hours. Setting up and running a business can be a real challenge. However, when you operate online you can eliminate a lot of the stress and hassle involved. This is a simple, convenient, and very popular method of running business these days.

With the help of an online website, you can let your customers visit and know about your services at any time from any corner of the world. Your customers can read about your products and services and place orders as per their convenience. You can make money online for a long period of time and even during holiday.


The benefits of an online business are diverse depending on the services your organization provides. This is a fast growing market that is worth exploring. A lot of businesses have embraced technology and so should you. Remember, in business, you must be able to adapt to market changes lest the demand for your products or services goes down. We at The Silent Guru Analytics are here to walk you through the transition from analogue to the digital way of doing business. Give us a call +254712359215 or email us at thesilentguruanalytics@gmail.com

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