A while ago, I tried searching everywhere for a software that could let me handle most, if not all, marketing aspects of my business from one platform. The recommendations I received weren’t bad but also not the right fit for what I was looking for. There was however this one that fellow entrepreneurs told me to check out hoping it would interest me. At first, I didn’t act. In fact, I just stared at the email and forgot about it. A couple of weeks later another entrepreneur friend who owns a small niche eCommerce site recommended the same software. I decided to check what the software offers on their website and found myself smiling while browsing through their offers. In this article, I will share some of the things that stood out making Moosend the best among its peers.
What is Moosend?
Moosend is an all-in-one email marketing software that lets you create and manage as many mailing lists and newsletters as you want.
- Email marketing platform that lets you create custom newsletters that converts your subscribers into customers.
- A landing page builder. Landing pages are very handy when it comes to convincing a visitor to take an action, be it signing up for your newsletter, buy a product, buy a course, etc. You can build this using their easy-to-use drag and drop editor and the ready-made templates.
- Personalisation. Personalisation has helped most business owners skyrocket their sales and profits because they are able to recommend specific products to specific people at specific seasons.
- Detailed reports and analytics. It is every manager’s dream to have comprehensive, precise and easy-to-manage reports made for you at a click. Gone are the days when you had to sit behind a desk with files filled with papers which have to be analysed one-by-one and reports generated by non other than you. With Moosend, this is no longer a hustle. They provide their users with a powerful analytics that helps you make better data-driven decisions concerning your business moves.
- Automation. Running an online business requires more of time management than anything else. This means being able to do more in less time. They say a lot of businesses fail because founders tend to work more in the business and less on the business itself. Moosend helps you avoid this trap by providing an automation tool. You can automate your marketing workflows by either using their ready made tested flows or creating your own using their flexible drag and drop builder.
- E-commerce AI. Moosend advertises their eCommerce tool as a sale anything to anyone anytime all stress free. You are able to save customers’ addresses once they make purchases on your e-store and then target them later with similar products. There is above 40% chance that a customer will return and make a second purchase and this is a great win for you. Besides, you can send shoppable emails to your subscribers with product blocks.
- Easy integration with your favourite apps. Integrating two software to work together has never been easier. Normally, you would need to have programming skills so that you can figure out how to integrate the software. The unfortunate part comes if you do not know how to develop software because you will have to hire a developer to do that for you and that raises the expenses. This is where Moosend comes in. You do not want/need to pay someone do the integration for you since Moosend has you covered. Most of the apps you ever need easily integrate with the Moosend software. CMS, CRM, E-commerce, lead generation, and list validation software categories work with Moosend seamlessly.
- Other features that you will get within the Moosend software include: Tracking and subscription forms that let you collect data effortlessly from the business.
Who is Moosend meant for?
- Online store owners who want to run their business and generate high revenue amounts.
- Agency owners who want to invest less and harvest a high return on investment to keep on moving and evolving to worldwide recognisable brands.
- Publishers who do not want to rely only on PPC advertisers and instead wish to increase their earning potentials.
- Travel companies which want to be in every aspiring traveller’s mind.
- SaaS startup founders who want to up their league to becoming the next Salesforce.
You can use all Moosend’s core features for free forever as long as you are not into landing pages, priority support, or have no team members i.e, you are running the business alone. This is a very good plan for the entrepreneur who has just started and has a few customers. Moosend also offers upgrades to Pro bundle which starts as low as $8 per month. For large enterprises, a custom plan is better. With a custom plan, you get all the features the platform has to offer including special support from the team at Moosend. If this is what you want, you can contact them directly and they will get in touch.
Moosend is an all-in-one email marketing automation software which has 3 plan bundles :
- Free forever
- $8 per month depending on list size
- Custom plan
With Moosend you can automate your email marketing campaigns and dedicate more time into customer relations. Moosend provides a drag and drop email newsletter and landing page builder. depending on what you want to build, you can select a free template from the large library they have or even create a custom template from scratch with text blocks, images, icons and more. Moosend is good for anyone working in the following industries; ecommerce, agencies, travel, publishers, or SaaS platforms. If this is what you were looking for or rather you think this software can be of great help to your business marketing strategy, then you can give it a try for free.